Institute of Directors - Inclusive Business
As part of the IoD’s growing commitment to recognising Diversity & Inclusion as one of the leading issues affecting business today, they launched their Inclusive Business Campaign in September 2019.
The Inclusive Business campaign is a series of content covering the topic of inclusivity and diversity in the workplace. I used the ‘+’ symbol as the main graphic in the creative so that the campaign would link up to the Inclusive Business events ‘=’ symbol. Attendees of the Inclusive events would be aware that there was a link in topic.
I dissected the ‘+’ symbol into more shapes to use these in the creative, in different colours and sizes, to portray diversity.
I used an ultra-modern combination of vibrant colours and gradients against a dark background so that the vivid graphics captured attention across all channels.