116 Pall Mall – Sorbet Social
A fun marketing campaign launched at the London Summer Events Show 2020 and culminating in a suite of promotional assets for across social channels and within the 116 premises.
Promotion for the summer campaign began with the creation of an exhibitor stand at the London Summer Event Show 2020. I sourced props including ice cream cones, floral garlands, artificial grass and boater hats to immerse the team and visitors to the stand in the vintage fête experience. Images of 116 were displayed in ornate gold frames in a nod to the impressive gold frames that feature heavily within the venue.
Assets for social channels, email, on premises advertising and a landing page on 116pallmall.com, as well a packages menu for the sales team to send out to potential bookings produced a consistent and visual campaign.