Institute of Directors (IoD) - Mental Health in the Workplace
In 2019 the IoD launched their Mental Health in the Workplace campaign to highlight the important issue, and provide support and guidance to business directors.
My brief was to create a distinctive look for the campaign and roll out across creative. Taking inspiration from the inkblot test (The Rorschach Test) and as a nod towards the campaign being about state of mind, I sourced watercolour textures to use as backgrounds for the creative. I chose bold colours to help the content stand out from membership sales creative and catch attention within the IoD premises or on social media.